Wibbly Stuff

Tips to Optimize your Site for Search Engines

So you started a blog/site, but what's next? How do you get visitors? Well, keep on adding great content to your blog and you will surely have more visitors. How? Google and other search engines drive most of the traffic to your blog/site. Hence it is vital to make your site have better page rank so that it can benefit more from the search engines. This is where Search Engine Optimization comes handy. Here are some tips to optimize your site for search engines.



Site URL and Title

It is bettter to keep the site URL short and avoid long domain names. Also, a descriptive URL giving the idea of the page contents is better search engine optimized. For example, http://www.funsurf.tk/p/how-to-make-a-site.html is better recognized by search engines than http://www.funsurf.tk/page.php?id=3

Make sure your title is contains your most important keywords and the length is between 10-60 characters. Also every page should have a unique title. Don't just give a single title to all your pages.

Meta Content

Try to include unique Meta descriptions to all your pages in about 70-160 characters. Here also, give importance to keywords and include your most important keywords in the Meta Description. Also Meta Keywords are good to include. Include the most used keywords and avoid excessive repetation. Avoid excessive use of tags as it might affect your SEO negatively.

Headings and Content

Try to use H2 headings for titles. Use H1 only for the most important title. For greater SEO, use only one H1 title per page.

Images say thousand words. But Google is not able to read the images. So include correct Alternative texts in images. Also don't use excessive images as it will slow down your page load time and this is certainly not good for SEO.

Add more relevant text to your pages and increase your keyword density to have better SEO. Also don't copy/paste from other blogs as it can have a negative impact.

Frames, Flash and Ajax

Avoid using Frames and Flash content. Search engines don't understand them and cannot read their content. Full Flash sites are always a bad idea as they both increase page load times and decrease page ranks. Excessive use of Ajax also delays page load times. Try not to include it unless necessary.

XML Sitemap

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently. It is always a good idea to submityour XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Backlinks

Backlinks to your site matters a lot. The more number of backlinks, the more is the traffic to your site and the better is the page rank. Instead of participating in link exchange services, it is recommended to make your online presence in social networking sites and try to comment in the blogs you visit.

Conclusion

Whatever you do to increase SEO, content is the king. Remember that no one will visit your site again if he didn't find anything related to his search in your site. I've found many great sites from google search and now regularly visit them. I too have found countless sites that I don't visit. I've also noticed misuse of SEO in some sites and never prefer to click a link leading to those sites as I'm pretty sure that the site doesn't contain any relevant content.

A blog always have greater page rank than sites due to its everchanging contents. So update your blog frequently. Do you have more tips? Please share with us.